CASHU is a digital wallet that allows consumers to pay and transfer money online, and issue prepaid virtual and plastic Mastercard. CASHU is considered the first FinTech company in the Middle East and North Africa , serving nearly 3 million consumers in the region, being accepted by more than 7, online stores , and being available at over , points of sale for the e-wallet funding, which has helped merchants around the globe to grow businesses and to expand smoothly and securely in the MENA region, offering their products and services to millions of buyers residing in this raw region. CASHU is built upon and encapsulates the most sophisticated and up to date fraud prevention and anti- money laundering systems, reducing the risks associated with online payments for both buyers and sellers, which all allows for wider, safer and faster consumer participation in e-commerce. The continuous success of Maktoob led to the company’s desire to launch new e-businesses, the first of which was in when CASHU was launched as an alternative online payment method for the use of credit cards online  , which was considered the first of its kind in the MENA region. On August 25, , Yahoo! While Souq Group continued to focus on growth in the e-commerce field, CASHU has grown in its own vision towards cashless societies and Financial Inclusion , and started to move away from the vision of Souq , especially that the regulations and compliance conditions for electronic payments in general and for e-wallets in particular are still in development stage in the region, so it was important for CASHU to leave Souq Group. This is the original model that is the umbrella of all the other services. It is available for both adults and for juniors with different rules and limitations.
Continue reading →